Notes on paid search, SEO, analytics and building marketing tools — by Andreas Iversen, a solo digital-marketing consultant in Aarhus, Denmark.https://andreasiversen.xyz/en-ushttps://andreasiversen.xyz/blog/messy-seo-migration/https://andreasiversen.xyz/blog/messy-seo-migration/A site move that should have been routine, the three things that broke, and the boring checklist I now refuse to skip.Thu, 09 Jul 2026 00:00:00 GMTseohttps://andreasiversen.xyz/blog/twenty-line-script/https://andreasiversen.xyz/blog/twenty-line-script/Search-term reports are where negative keywords go to be ignored. Here's the little Google Ads script I use to surface the ones actually worth acting on.Thu, 02 Jul 2026 00:00:00 GMTbuilding-toolspaid-searchhttps://andreasiversen.xyz/blog/roas-is-lying-to-you/https://andreasiversen.xyz/blog/roas-is-lying-to-you/Blended ROAS hides more than it reveals. A short case for pulling attribution apart before you cut a campaign that's actually working.Wed, 24 Jun 2026 00:00:00 GMTpaid-searchmeasurement