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· building-tools

A twenty-line script that buys back an hour every week

Search-term reports are where negative keywords go to be ignored. Here's the little Google Ads script I use to surface the ones actually worth acting on.

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· paid-search

The ROAS number on your dashboard is lying to you

Blended ROAS hides more than it reveals. A short case for pulling attribution apart before you cut a campaign that's actually working.

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